About Tiens

Tiens Group Co. Ltd (hereby shortened as Tiens Group), founded in 1995 by Mr. Li Jinyuan in Tianjin China, began its march into the international market in 1997. Today Tiens Group has become a multinational conglomerate in fields like bio-tech, education, retail, tourism, finance, international trade and e-business, etc. And with its business reaching over 190 countries, Tiens Group has set up branches in 110 countries & regions and has established strategic alliances with top-rank enterprises from many countries.

The diversified products developed by Tiens Group, such as health food, health care appliances, skincare applications and household products, are creating a high quality life for more than 20 million families around the world and have helped them to enjoy health, happiness, beauty and affluence.

Tiens Group has been adhered to its charitable philosophy of "originating from society and therefore contributing to society" and has been actively taking on corporate social responsibility. Tiens Group has donated thus far more than RMB 1.5 billion to public welfare and social charities.

A high quality workforce of professional talents, together with a localized and well regulated management, has contributed to the internationally strategic goals of Tiens Group. In addition Tiens Group has an unbeatable international team in terms of research, innovation and professionalism, including more than 8,000 employees; 35% of which hold master's degree or higher. Based on a complete operational management system and well-designed regulations, Tiens Group is marching into the Fortune 500 in big strides by relying on the remarkable theories such as "New Swap and Alternative Theory", "New Supermarket Theory", "Consumption Results Wealth" and "Operational Consumption Results More Wealth".

Mission Statement:" To provide global consumers with quality products and opportunities of education & cause, improve their life quality, and make the society harmonious."

Tiens Brand Core :" One World, One Family "

Tiens Brand Core Value: "Extraordinary Innovation?Paramount Responsibility?Excellent Teamwork"

Tiens Brand Slogan: "Together We Share"

Business Philosophy: "Contributing to society by restoring health to mankind."

Corporate Spirit: "Contributing to China through industrialization, and striving for higher goals through harmonious teamwork and genuine dedication."

Quality Guideline: "Parable to build human health, Milestone to realize technical innovation, Method to make sustained improvements, and Heart to satisfy consumers."

Aug 2010